Keyword research starts with your customers' words
Keywords are the words people type into Google. We find the searches customers use for each service and town, including wording that differs from what you call the service internally.
We check how often people search each phrase in a month and include those figures in your plan. We also separate searches from people ready to hire from searches by people looking for an explanation.
For example, someone researching how payroll works has a different immediate need from someone choosing a local payroll provider. The first needs an explanation. The second needs service details that help them choose whom to contact.



